2018 Business Development Academy

2018 Business Development Academy

Starting October 17


LCPA Business Development Academy

Deliver more revenue and boost your career success

Your clients are your top priority, but your job isn’t to simply respond when they call. Your firm (and your career success) depends on you adding value by providing new services to existing clients, turning prospects into new clients and building stronger relationships that result in more revenue and profits. And you can do this! You just need the right skillset.

Open the door to new business opportunities, increased revenue and more career success with the LCPA Business Development Academy. This unique learning opportunity equips you with the skills you need to create a personalized business development plan and bring in more business now and for the rest of your career.

Who Should Attend

This series of five workshops is designed for CPAs in public practice with approximately five or more years of experience, as well as firm and marketing leaders who wish to contribute more to business development efforts.

Partners, managing partners and sole practitioners:

  • Learn practical ways to bring in more business and more profits via new and existing clients.
  • Transform your clients’ problems into solutions that make them happy and make your firm more money.
  • Improve staff retention by engaging your high-potential young professionals in business development.


Managers, high-potential young professionals and future partners:

  • Build your book of business and stand out as a rainmaker at your firm.
  • Gain the career skills you need to be more promotable and fast-track your path to partner.



10/17 Building Your Personal Business Development Plan and Client Development
In Person • 8:30am – 12:00pm
Start creating your personal plan and find out how to deepen your client relationships by uncovering what they truly want.
11/7 Cross-Serving Existing Clients and Asking for Referrals
In Person • 8:30am – 12:00pm
Discover practical ways to increase revenue by cross-serving clients with additional services and getting referrals from existing clients.
12/6 Referral Source Mastery
Virtual • 1:00 – 4:30pm
Learn where to find the best referral sources, how to develop and maintain referrals, and how to increase your referral pipeline.
12/19 Creating a Strong Personal Brand and Networking for Success
Virtual • 1:00 – 4:30pm
Build a strong personal brand that attracts new business by strengthening your networking and conversational skills.
1/23/19 Excelling at the Sales Process
8:30am – 12:00pm
In Person • Gain insights on the professional services sales process so you can communicate stronger value propositions that close more sales.

“Art’s BD Academy has been a game changer for our firm. The sessions explore personal business development in an approachable and relevant way and are filled with examples of real-life successes from his work with other firms. We’ve seen some great ROI already and look forward to sending more associates to future programs.”

Meet Art Kuesel

Art Kuesel


Art helps firms add horsepower to their growth engines. Serving the accounting profession exclusively, Art focuses heavily on business development training, individual sales coaching, and facilitating workshops and roundtables on growth and other top issues in the profession. His approach is simple: breaking down business development into something that is approachable, achievable, and consistent, while removing obstacles along the way. This approach enables others to cultivate and hone their individual business development styles.

Consulting with managing partners, COOs, firm administrators, learning directors, and marketing directors gives Art multiple points of view to address and solve the challenges facing today’s firms.

With the massive amount of change occurring in our profession, Art believes now is the time for firms to passionately embrace new priorities. Whether that is a renewed focus on growth, talent development, or talent acquisition, plans made today will create sustainability for the future.

“A winning internal culture focused on marketing and growth, retention of top talent, and recruitment of future leaders is the key to having industry leading growth, profitability, and sustainability at your firm.”

-Art Kuesel

“Art and the BD Academy is exactly what I needed to get started in my business development role at our firm. The information is relevant, timely, and necessary for any up-and-coming CPA looking to grow. The class addresses an issue that the profession is late to pick up on, that being – how do accountants become and remain successful relationship providers in today’s business landscape.”

Additional Information

Investment: $1,595 for LCPA members; $1,795 for nonmembers;
$1,495/person for 3 or more from the same firm
Location: Homewood Suites, Lafayette
CPE: Up to 20 credits total (Management)
Acronym: BDA18

To register online, use the ‘Register’ button below.
To register by phone, call the LCPA Member Service Center at 800.288.5272 or 504.464.1040,
Monday through Friday, 8am to 5pm.

Instructor: Art Kuesel, a 20-year veteran of CPA firm marketing and business development

A note on confidentiality: This program gives you the opportunity to develop strategies specific to your firm without sharing proprietary information.

LCPA SmartPass cannot be used for this program.

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