Webcast: Success Leaves Clues: Exploring Next Practices of Extraordinary Firms (XCSLEPS217)
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An effective positioning strategy is defined by exploring four key areas. First, address why are we in business in the first place and how do we define one's calling. Second, address how Intellectual Capital (human, social, and structural) can be leveraged more effectively. Third, address how is value added through current methods and approaches. Also, finding who are the best clients and who do we know best in terms of categories and industries. Finally, finding out what are the core competenci

 Export to Your Calendar 7/25/2017
When: 07/25/2017
12:00 PM until 2:00 PM
Where: Webcast
CALCPA
4173405A
United States
Presenter: Ronald Baker


Online registration is available until: 7/23/2017
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Acronym XCSLESP217
CPE 2 hours
Vendor CalCPA
Category
Management
Level Overview
Prerequisite None
Adv Prep None
Yellow Book? No
Designed for CPAs in public practice and industry interested in strategic planning to create a competitive advantage.
Registration
Member $60
CPA Non-Member $94

The Member rate applies to LCPA members, other state society members, and non-CPA staff of LCPA members. To register online, use the ‘Register’ button above. To register by phone, call the LCPA Member Service Center at 800.288.5272 or 504.464.1040, Monday through Friday, 8am to 5pm.

Course Description

An effective positioning strategy is defined by exploring four key areas. First, address why are we in business in the first place and how do we define one's calling. Second, address how Intellectual Capital (human, social, and structural) can be leveraged more effectively. Third, address how is value added through current methods and approaches. Also, finding who are the best clients and who do we know best in terms of categories and industries. Finally, finding out what are the core competencies in which we are best in class.

Materials are provided as an ebook for this course.

Objectives

  • Identify The Five Most Important Questions for any organization.
  • Determine how positioning involves tradeoffs.
  • Recognized the difference between Generalist vs. Specialist.
  • Identify The Seven Secrets of Success from the World’s Greatest Professional Firms.
  • Identify why all transformations are linguistic.

Major Topics

  • Your organization is defined by the customers you don't have.
  • Strategy is the essence of determining WHAT NOT to do.
  • Size is not a strategy.
  • Why specialization broadens your geographical reach, attracts more sophisticated customers and is more profitable.
  • How language can transform a culture and is a form of innovation.