Webcast: Business Writing Series: 10 Principles of Effective Email (XCBWST17)
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A single email can mark the end of a long client relationship, be the beginning of a lawsuit, or initiate a profitable new business deal. Endless email checking drains productivity and ruins focus; effectively managing and sensibly writing emails are core competencies because it is business writing. In this session, review ten principles of effective email which include knowing when it is the right medium for the message; writing a smart subject line; knowing that emails are public documents; an

7/20/2017
When: 07/20/2017
1:00 PM until 3:00 PM
Where: Webcast
CALCPA
4173289A
United States
Presenter: Elizabeth Danziger


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Acronym XCBWST17
CPE 2 hours
Vendor CalCPA
Category
Management
Level Beginning
Prerequisite None
Adv Prep None
Yellow Book? No
Designed for All CPAs who use email, including new hires, practice development partners, and those in between.
Registration
Member $60
CPA Non-Member $94

The Member rate applies to LCPA members, other state society members, and non-CPA staff of LCPA members. To register online, use the ‘Register’ button above. To register by phone, call the LCPA Member Service Center at 800.288.5272 or 504.464.1040, Monday through Friday, 8am to 5pm.

Course Description

A single email can mark the end of a long client relationship, be the beginning of a lawsuit, or initiate a profitable new business deal. Endless email checking drains productivity and ruins focus; effectively managing and sensibly writing emails are core competencies because it is business writing. In this session, review ten principles of effective email which include knowing when it is the right medium for the message; writing a smart subject line; knowing that emails are public documents; and having an email strategy. Participants will plan and write a subject line for a work email, adjust the tone of a sample document, and construct strategies to avoid email overload.

Materials are provided as an ebook for this course.

Objectives

  • Write a subject line for an email you need to write soon.
  • Plan an email you need to write soon.
  • Change the tone of a sample email.
  • List strategies that will help you manage email more effectively.
  • Identify issues of confidentiality and privacy when using email in business.
  • Correct grammar errors in sample emails.

Major Topics

  • Email
  • Email Tone
  • Business writing