Webcast: Marketing Mastery: Achieve Results Without Breaking the Bank (XSMMBC17)
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This program will teach you how to market your firm, your products and services, and yourself/your people like a master, by embracing 21st century PULL strategies and best practices. The age of broadcast-era PUSH marketing communications (TV, radio, telemarketing) no longer work. Learn to communicate with your clients, prospects, employees, vendors (all the stakeholders in the markets you compete in) to make emotional connections, gain trust, move customers up the lifetime value chain, and conve

9/6/2017
When: 09/06/2017
12:00 PM until 2:00 PM
Where: Webcast
SURGENT
MMBC-2017-01-WEBNR-249-01
United States
Presenter: Ethan Chazin


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Acronym XSMMBC17
CPE 2 hours
Vendor Surgent
Category
Management
Level Basic
Prerequisite None
Adv Prep None
Yellow Book? No
Designed for Firms seeking to maximize their marketing efforts to achieve and maintain lasting competitive advantage
Registration
Member $89
CPA Non-Member $114

The Member rate applies to LCPA members, other state society members, and non-CPA staff of LCPA members. To register online, use the ‘Register’ button above. To register by phone, call the LCPA Member Service Center at 800.288.5272 or 504.464.1040, Monday through Friday, 8am to 5pm.

Course Description

This program will teach you how to market your firm, your products and services, and yourself/your people like a master, by embracing 21st century PULL strategies and best practices. The age of broadcast-era PUSH marketing communications (TV, radio, telemarketing) no longer work. Learn to communicate with your clients, prospects, employees, vendors (all the stakeholders in the markets you compete in) to make emotional connections, gain trust, move customers up the lifetime value chain, and convert mercenary customers to loyalists then raving fans.

Objectives

  • Align your business and sales goals (functions) with marketing
  • Forge powerful connections by communicating with emotion
  • Develop solutions to the problems people face (exceed wildest expectations)
  • Make all employees brand ambassadors
  • Implement a world-class culture/why ethical organizations always outperform their competitors
  • Gain and maintain lasting competitive advantage

Topics

  • What Marketing is and isn’t (you will be surprised)
  • Push vs. Pull marketing
  • Online is where it’s at
  • Content is king
  • Explain why you/your firm/your people do what they do