Webcast: Using Social Media to Build Relationships and Win Business (XSSMBR17)
Register Tell a Friend About This EventTell a Friend
 

The participants will learn the ins and outs of building relationships across social media platforms, how to develop a strategy, and how to save time by recycling and syndicating content across multiple platforms. The course will include a breakdown of each platform with exercises to create sample posts on LinkedIn, Youtube, Instagram, Blogs, Twitter, and Pinterest. It will also demonstrate a step by step strategy on how to have content syndicate from a video or blog to other social media platf

 Export to Your Calendar 6/28/2017
When: 06/28/2017
12:00 PM until 2:00 PM
Where: Webcast
Surgent
SMBR-2017-01-WEBNR-179-01
United States
Presenter: Katrina Julia, MBA, CPA, CIA, CFE


Online registration is available until: 6/26/2017
« Go to Upcoming Event List  

AcronymXSSMBR17
CPE2 hours
VendorSurgent
Category
Management
LevelBasic
PrerequisiteNone
Adv PrepNone
Yellow Book?No
Designed forPublic, private and non-profit organizations and their members – Marketers in Accounting Field, Partners, and CFOs
Registration
Member$89
CPA Non-Member$114

The Member rate applies to LCPA members, other state society members, and non-CPA staff of LCPA members. To register online, use the ‘Register’ button above. To register by phone, call the LCPA Member Service Center at 800.288.5272 or 504.464.1040, Monday through Friday, 8am to 5pm.

Course Description

The participants will learn the ins and outs of building relationships across social media platforms, how to develop a strategy, and how to save time by recycling and syndicating content across multiple platforms. The course will include a breakdown of each platform with exercises to create sample posts on LinkedIn, Youtube, Instagram, Blogs, Twitter, and Pinterest. It will also demonstrate a step by step strategy on how to have content syndicate from a video or blog to other social media platforms. It will highlight ways to create giveaways and amplify reach of your brand.

Objectives

  • Identify social media platforms
  • Decide on target market areas
  • Design social media strategy
  • Create an editorial calendar
  • Decide on outsourcing options

Topics

  • Facebook tips, tools, & accounts
  • IG tips, tools, & accounts
  • Pinterest tips, tools, & accounts
  • Twitter top tips, tools, & accounts
  • Blog top tips, tools, & accounts
  • Real time IG Stories, Snapchat, & Live
  • Social Automation and Outsourcing
  • Social Amplification and Reach
  • Content Calendar Activities
  • Daily, 30 Day, and 90 Day plan
  • Project Management Tools
  • Audience Insights and Challenges