Webcast: The Top Ten Business Myths (CATPBM16)
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When: 12/19/2016
8:30 AM until 4:00 PM
Where: Webcast
United States
Presenter: Ronald Baker

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Acronym CATPBM16
CPE 8 hours
Vendor CalCPA
Level Basic
Yellow Book No
Prerequisite None
Who should attend Executives interested in being among the leaders in the business world and move away from the old Industrial Era paradigm of operating a company.
Members $245
CPA Non-Members $375

The Member rate applies to LCPA members, reciprocal state society members, and non-CPA staff of LCPA members. To register online, use the ‘Register’ button above. To register by phone, call the LCPA Member Service Center at 800.288.5272 or 504.464.1040, Monday through Friday, 8am to 5pm.


It's possible that many myths exist about business and it would be more optimal to discard them. Learn about 10 such myths—and better ideas and theories that will align your organization to the realities of operating in a knowledge economy. In addition, learn six transformational questions that will enhance your organization's wealth-creating capacity, along with the five most important questions any organization needs to answer to remain relevant.

Materials are provided as an ebook.


  • Identify why so much of the conventional business wisdom is more conventional than actual wisdom.
  • Determine how to overcome these myths and focus on what truly matters in your organization.
  • Recognize the six transformational questions that will take your organization to the next level.
  • Recall Peter Drucker’s Five Most Critical Questions for any organization.


  • Growth for the sake of the growth is the ideology of the cancer cell.
  • Effectiveness trumps efficiency.
  • Ideas have more value than their mere execution.
  • What determines value and how much customers are willing to pay?
  • Is business a zero-sum game?