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Webcast: The Value Conversation: Crafting a Dialogue for Improved Profits (CACDIP116)
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 Export to Your Calendar 10/20/2016
When: 10/20/2016
10:30 AM until 2:00 PM
Where: Webcast
United States
Presenter: Ronald Baker

Online registration is available until: 10/18/2016
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Acronym CACDIP116
CPE 4 hours
Vendor CalCPA
Level Basic
Yellow Book No
Prerequisite None
Who should attend Owners, managers, partners and anyone involved in selling.
Members $120
CPA Non-Members $188

The Member rate applies to LCPA members, reciprocal state society members, and non-CPA staff of LCPA members. To register online, use the ‘Register’ button above. To register by phone, call the LCPA Member Service Center at 800.288.5272 or 504.464.1040, Monday through Friday, 8am to 5pm.


Successful professionals practice the art of the conversation and questioning. Learn how to comprehend, communicate, create, convince and capture the value you create for customers. Improving your value conversations leads to increased profits, improved professional enjoyment, and more fun.

Materials are provided as an ebook.


  • Determine how to hold a value conversation that delivers better comprehension of a customer's wants and needs.
  • Recognize how the 5 Cs of value drive improved firm profits and quality of engagements.
  • Identify the leading indicators of value misfits that create write-downs and poor customer experiences.


  • The art of questioning
  • Naive listening
  • Leading with your ignorance

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