Webcast: SEO: Get More People to Your Website and Increase Business (CAMSEO16)
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6/15/2016
When: 06/15/2016
1:00 PM until 2:00 PM
Where: Webcast
CALCPA
4163190A
United States
Presenter: Dennis Gentles


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AcronymCAMSEO16
CPE1 hour
VendorCalCPA
Category
Management
LevelBasic
PrerequisiteNone
Adv PrepNone
Who should attend CPAs, financial advisers, attorneys, insurance and other professionals who would like to refresh, refine or expand their knowledge about the use of cloud-based software.
Members$30
CPA Non-Members $50

The Member rate applies to LCPA members, reciprocal state society members, and non-CPA staff of LCPA members. To register online, use the ‘Register’ button above. To register by phone, call the LCPA Member Service Center at 800.288.5272 or 504.464.1040, Monday through Friday, 8am to 5pm.

Description

What is search engine optimization (SEO) and how can you avoid common SEO related pitfalls? Get the answers to these questions, as well as learn how to develop the appropriate content for your audience and some social media tips for driving web traffic. The course will explain how to keep the attention of your website audience and how to ultimately lead them to your desired result via a clear call to action. Finally, we will look at the various options for developing and hosting your website to make the best impact.

Materials are provided as an ebook.

Objectives

  • Recognize why SEO and social media are the most important tools to drive website traffic.
  • Identify what is needed to capture the attention of the audience.
  • Determine how to lead the audience to a decision.
  • Determine what website platform best fits based on the needs of an organization.

Topics

  • SEO tools
  • Rank checking tools
  • Social media: Twitter, Linkedin, Facebook
  • Social media Management Tools